![](https://api.duffy.com/wp-content/uploads/2017/02/Kellogg_Logo_SmartStart1.jpg)
SMART START
Instead of drowning consumers with nutritional information, Smart Start’s expression was designed to simply communicate the brand’s key message: seek a healthy lifestyle and seize the promise of a new day.
- BRAND LANGUAGE
- PACKAGING
- COLLATERAL
![](https://api.duffy.com/wp-content/uploads/2017/02/Kellogg_Packaging1.jpg)