A lot has changed since Malt-O-Meal was founded in 1919. It is now home to over 10 brands and 100 product offerings. The company sought a clear and compelling identity that communicated their alignment with family values and created a platform for growth and expansion. The new “mother brand” identity system delivers an unconventional solution for corporate branding, one example of how MOM Brands is leading through differentiation in the giant cereal category.