NEW FRENCH BAKERY
Our design objective for New French Bakery’s Take & Bake: disrupt the boring brown of grocery bakeries and cue the simple joys of fresh baked bread. The classic fleur-de-lis, the French symbol of artisan quality, was transformed into a modern background pattern, playing contrast to a bold new brand language and identity.
- IDENTITY
- VISUAL LANGUAGE
- PACKAGING SYSTEM
- POINT OF SALE
- COLLATERAL
- GRAPHIC STANDARDS
“New designs solidified club store sell-in and prepared the company for nation-wide expansion.”