The world of nonprofits is growing as cluttered as the world of commercial brands. If an organization communicates a homespun look, it’s more difficult to raise awareness for the cause and, in turn, meet contribution goals. It’s important for the image to not only be professional, but to match the vision. We designed an identity system for Water For People that projects the strength of people working together—governments, businesses, nonprofits, and citizens—to create a current of change so that, one day, all of humankind might have access to safe water.