![](https://api.duffy.com/wp-content/uploads/2017/02/RF_Logo.jpg)
REDFEATHER SNOWSHOES
With the ideals of performance, innovation, and quality as constants, Redfeather sought to employ the benefits of design beyond product engineering. The primary identity was revised to deliver a greater sense of athletic precision and adventure, and to liken the mark to a snowshoe imprint left on a trail.
- IDENTITY
- VISUAL LANGUAGE
- COLLATERAL
- PACKAGING
- EQUIPMENT BRANDING
- INTERACTIVE DESIGN
![](https://api.duffy.com/wp-content/uploads/2017/02/RF_Alpine.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/RF_Hike.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/RF_Race.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/RF_Bag.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/RF_Catalog.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/RF_Footer_Icon.png)
“The Duffy team learned quickly, collaborated well and was very passionate about our brand. Feedback on the new design has been extremely positive from both the trade and consumers.”