THE LOPPET FOUNDATION
What began as a wintery Minneapolis ski race has grown to include year-round events and a foundation committed to promoting a healthy lifestyle as a model for urban youth. The identity system for the foundation was created to highlight the four seasons and, importantly, to be an essential organizing tool. Custom materials and merchandise are designed annually to support and promote the non-profit and its various events.
- IDENTITY
- VISUAL LANGUAGE
- BRAND ARCHITECTURE
- COLLATERAL
- PROMOTIONAL ITEMS
- INTERACTIVE DESIGN
“Duffy's branding work has been invaluable to the Foundation. People perceive the organization in a whole new way. In short, Duffy has given us profound tools to tell our story in the best possible way.”