WOLFGANG PUCK
Wolfgang Puck was, perhaps, the first star chef, leading the movement of all things foodie. From 5-star restaurants to casual dining, frozen pizza to soup, coffee to cookware, the business of Puck is big. A brand language was designed to showcase the quality and artistry of Wolfgang’s creations, celebrating taste and wellness. It captures the passion of the man behind the brand and it provides ample tools for the growth of all Wolfgang Puck businesses and product lines.
- IDENTITY
- VISUAL LANGUAGE
- BRAND ARCHITECTURE
- BUSINESS SYSTEM
- PACKAGING SYSTEM
- GRAPHIC STANDARDS
- ENVIRONMENT
“Our success has grown beyond my imagination. Duffy captured the many aspects of our brand, which reflect my vision and belief that good food is at the heart of living well.”