WHOLE FOODS MARKET
Whole Foods Market realized that its strength of supporting regional farms and suppliers was becoming a weakness in maintaining a steady and focused brand. As the company grew, execution of unique local messaging and departmental packaging began to erode brand continuity and missed enormous production efficiencies. We designed a universal packaging program that would pay respects to the diversity found in every region in a manner that would support the mission of a national brand.
- VISUAL LANGUAGE
- PACKAGING SYSTEM
“It's not about the logo. It's about the story behind the logo. Our values. The values of our customers. And giving the universal brand support by leveraging our regional focus.”