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WHOLE FOODS MARKET
Whole Foods Market realized that its strength of supporting regional farms and suppliers was becoming a weakness in maintaining a steady and focused brand. As the company grew, execution of unique local messaging and departmental packaging began to erode brand continuity and missed enormous production efficiencies. We designed a universal packaging program that would pay respects to the diversity found in every region in a manner that would support the mission of a national brand.
- VISUAL LANGUAGE
- PACKAGING SYSTEM
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“It's not about the logo. It's about the story behind the logo. Our values. The values of our customers. And giving the universal brand support by leveraging our regional focus.”