![](https://api.duffy.com/wp-content/uploads/2017/02/JB_SmallBatchLineUp1.jpg)
JIM BEAM: SMALL BATCH
A premium appeal for a nearly forgotten spirit is built by design—a design so successful it has sustained 2 decades. Some would say it sparked the craft movement nearly 25 years ago. Duffy’s inspiration for naming and bottle forms came from the Beam family’s 200-year history, Kentucky lore, landmarks, and recipes. Whiskey sales had been declining, but Small Batch’s limited edition bourbons created new consideration.
- NAMING
- IDENTITY
- PACKAGING
- CUSTOM FORM
- POINT OF SALE
- ADVERTISING
![](https://api.duffy.com/wp-content/uploads/2017/02/JB_KnobCreek1.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/JB_Bakers1.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/JB_BasilHaydens1.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/JB_Bookers1.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/JB_KentuckyBourbon_Ad.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/JB_Bookers_Ad.jpg)
![](https://api.duffy.com/wp-content/uploads/2017/02/JB_Footer_Icon.png)
“Prohibition didn't cause distillers to forget how to make good whiskey. What changed is the demand for individuality, craft and quality.”