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HERRADURA
A design evolution brings Mexico’s most prized tequila to a new, prestigious market where it becomes highly revered. The new look confirms the expected superiority of the tequila, showcasing its classic horseshoe icon and a tailor-made Casa Herradura crest on a unique, custom bottle.
- IDENTITY
- PACKAGING
- CUSTOM FORM
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“New packaging yielded 13% worldwide growth, with a 34%+ sales increase in the U.S.”