The Brewers Association reports over 12.2 million barrels of beer were sold by craft brewers in 2015. With over 3800 breweries vying for attention, those authentic artisan and inventive labels, while beautifully designed, can only do so much. Enter Indeed Brewery. Celebrating the individual brews with the incredible illustrations of Chuck U created a following, albeit around the brew, and not so much around the brewery. Working with the identity already established by Indeed, Duffy created a brand solution making sure Indeed was seated at the top of the brand food chain while still cheering on the individuality of the beer found inside.