CORNERSTONE CAPITAL MANAGEMENT
Cornerstone had already built a highly successful investment management firm focused on high net worth individuals and small businesses, and as the business grew so did their aspirations. While bringing in a new Chief Investment Officer—who had an extraordinary reputation with large, global institutional investors—they dreamed to launch a large cap growth mutual fund. They came to us to help articulate a distinct position and develop the corresponding branding system to position them as a formidable competitor among the big brands of the investment world.
- IDENTITY
- BRAND ARCHITECTURE
- DIGITAL STRATEGY
- DIGITAL DESIGN
- DIGITAL MEDIA
- CMS
- BUSINESS SYSTEM
- SIGNAGE
“Staffing quadrupled in less than one year.”
“Assets managed grew nearly one hundred-fold.”
“At the anniversary of its first year in the market, Keystone Mutual Funds had attracted $40 million in assets and delivered over a 22% return on investments.”