SUB-ZERO GROUP
In search of a brand architecture system, Sub-Zero Group approached us several years after having partnered on the design of the Wolf brand identity. The simple solution uses visual metaphor to punctuate the organization’s commitment to delivering the best in kitchen solutions—hot and cold. New identities were designed for both the corporation and Sub-Zero to more appropriately reflect a fresh, modern approach to innovation and quality.
- IDENTITY
- VISUAL LANGUAGE
- BRAND ARCHITECTURE
- BUSINESS SYSTEM
- COLLATERAL
- EQUIPMENT BRANDING
“It was time that our 20 year old identity better align with our product offering. We turned to Duffy & Partners to create a corporate brand expression to express our position as 'kitchen soul mates.' They were a good partner in understanding exactly how we wanted to evolve our identity.”