We designed Basin’s identity and packaging to bring to mind something lovingly hand-wrapped with the same care a small-town grocer would give to precious produce. The retail space was created to deliver a full sensory, interactive brand experience—one that would intrigue shoppers as they perused the bins of bulk bath and body products.

Basin White, inspired by the Victorian haberdasheries of the 19th century, was designed as a super-premium brand extension. Basin White’s identity, packaging system, and retail environment were made to be well-suited for Disney’s Grand Floridian Resort & Spa, expanding the product’s appeal to more kinds of consumers.