AVEDA MEN

In addition to a shared optimism for creating a new Aveda Men brand, Duffy and Aveda both hold these common beliefs: environmental stewardship is important and design is a powerful business tool. Aveda Men broke ground with new products formulated specifically for men, and they did so with a Duffy-designed, bold, new portfolio addition. The portfolio of hair care products quickly sold into salons at record levels, received significant press, and brought more men into salons.

  • IDENTITY
  • VISUAL LANGUAGE
  • PACKAGING SYSTEM
  • CUSTOM FORM
  • COLLATERAL
  • POINT OF SALE
  • GRAPHIC STANDARDS

The quietly sleek, earth-toned packaging of Aveda Men is made, of course, with post-consumer recycled material. After all, unchecked global warming—with its rising temperatures and humidity upticks—would wreak havoc on men’s heads.

Editor
Men's Vogue