The Islands of The Bahamas

The Islands of The Bahamas wanted to rebrand and present their country to the world as the preferred sun and sand vacation destination. A branding system was created that would be used by the country, many individual islands, and numerous private and public sector entities. Many business metrics have been impacted: brand saliency, number of visitors, length of stay, and dollars spent—which is tremendous for a country that derives nearly 60% of its gross domestic product from tourism.

IDENTITY / VISUAL LANGUAGE / BRAND ARCHITECTURE / BUSINESS SYSTEM / DIGITAL STRATEGY / DIGITAL DESIGN / DIGITAL MEDIA / ECOMMERCE / CMS / COLLATERAL / PROMOTIONAL ITEMS / ADVERTISING

“When we looked at the solution we said: ‘That’s exactly what should have been done!’ It was obvious. But nobody had done the obvious before.”

Vincent Vanderpool-Wallace

Minister of Tourism, The Islands of The Bahamas