Fisher-Price

The Joy of Learning and packaging system were designed to help make the complexities of childhood development more digestible and the experience of shopping for toys a bit simpler. Design offers ways to connect with parents living in a world of information overload, as they strive to help their children become all they can be. The work was inspired by the people of Fisher-Price, who’ve helped write the book on play.

IDENTITY / VISUAL LANGUAGE / PACKAGING SYSTEM / POINT OF SALE / COLLATERAL /GRAPHIC STANDARDS / ANIMATION

“You didn't just leave us with a design solution. You left us with a passion for the design.”

Harry Mayers

VP Marketing & Communications