The Art of the Ripple Effect
Red Locks celebrates Seamus Heaney’s Poem Digging: “Where Living Roots Awaken In My Head.” Our challenge was to evoke Red Lock’s ethos of Giving it a Shot. A drop of Red Locks awakens those creative roots and celebrates the positive ripple effect those creative thoughts and ideas can bring to the world.
Our objective was to visually represent the emotional and timeless idea of Red Locks while celebrating its heritage and innovation. Curated from both sides of the Atlantic, the ripple effect of our founders’ partnership created a perfectly balanced Irish Whiskey. This ripple effect emanates from their love of Ireland, their commitment to distilling an Irish Whiskey to appeal to both shores and the warmth and community of Irish hospitality. While the label on the bottle is the primary brand application, it was critical to create a robust visual language to connect all brand communications from delivery vans to cocktail napkins.
