The Art of Fire
The earliest evidence of controlled fire dates back about 1 million years. Then, and now, fire’s magnetic magic is an enriching experience, an experience that Pine Mountain is dedicated to delivering. Our challenge was to ensure that experience continued to hold relevance for their audiences. Pine Mountain asked us to refresh their brand while communicating their commitment to sustainability and product innovation.
From fire starters to fire logs, we refreshed the brand and created an architectural framework that made it easier for consumers to see the entirety of Pine Mountain’s offering while helping them to determine which product would best suit their needs. This framework also provided a system for organizing claims and important product information ensuring a consistent presentation and creating a habitual reference point for consumers.
