STARBUCKS DOUBLE SHOT
Starbucks sought to bring a ready-to-drink-coffee brand into what was becoming an increasingly crowded market. In order to generate trial in the face of negative consumer perceptions of canned coffee, the branding needed to stand out on the shelf as premium in its category. Its richness is clear on the packaging: two shots of espresso and cream. Beginning with identity and reaching to all key consumer touch points, our solution helped grow the Starbuck’s brand experience.
- VISUAL LANGUAGE
“This was completely new and different. We were really breaking new ground. Ultimately we were able to get it done because the people on the team passionately believed in this project. That passion helped us open doors and make things happen.”