SOCIETY FOR RATIONAL DRESS
A talented, young fashion designer with aspirations to build a lifestyle business partnered with us to share between creative disciplines. The approach was to create a “signature” solution to celebrate the designer. The resulting brand architecture system—inspired by Corinne’s unique approach to design—establishes a platform for evolution into optics, accessories, housewares and more.
- IDENTITY
- VISUAL LANGUAGE
- BRAND ARCHITECTURE
- PACKAGING
- PROMOTIONAL ITEMS
- SIGNAGE
- INTERACTIVE DESIGN
“The marketing, packaging and labeling pieces have begun trickling in today. It’s like Christmas here! Everything looks great. We couldn’t be happier.”