With the ideals of performance, innovation, and quality as constants, Redfeather sought to employ the benefits of design beyond product engineering. The primary identity was revised to deliver a greater sense of athletic precision and adventure, and to liken the mark to a snowshoe imprint left on a trail.
- VISUAL LANGUAGE
- EQUIPMENT BRANDING
- INTERACTIVE DESIGN
“The Duffy team learned quickly, collaborated well and was very passionate about our brand. Feedback on the new design has been extremely positive from both the trade and consumers.”