NEW FRENCH BAKERY

Our design objective for New French Bakery’s Take & Bake: disrupt the boring brown of grocery bakeries and cue the simple joys of fresh baked bread. The classic fleur-de-lis, the French symbol of artisan quality, was transformed into a modern background pattern, playing contrast to a bold new brand language and identity.

  • IDENTITY
  • VISUAL LANGUAGE
  • PACKAGING SYSTEM
  • POINT OF SALE
  • COLLATERAL
  • GRAPHIC STANDARDS

New designs solidified club store sell-in and prepared the company for nation-wide expansion.