MEALS ON WHEELS
While this great organization was already enjoying nearly 100% brand recognition, their offering was perceived as merely a meal-delivery system when, in fact, it delivers so much more. It was time to unlock the full breadth of Meals on Wheels and spark a movement focused on keeping seniors in their homes, where they want to be, living healthier lives. With over 5000 independently run programs and 2 million volunteers, the association needed to galvanize the branding efforts to leverage the incredible strength of their brand while shifting perceptions.
- VISUAL LANGUAGE
- PROMOTIONAL ITEMS
- LAUNCH MATERIALS
“There will be a more unified Meals on Wheels brand across the country, which can help all of us. The new brand addresses the inclusiveness of the program — we are more than a meal.”