ATLANTIS
Kerzner International approached us to transform Atlantis’ aging aquatic identity into a fresh, modern, and timeless brand with an architecture to grow with their portfolio. Evocative of the resort’s iconic structure, the primary identity is a symbol of luxury in the Bahamas, Dubai, and soon, Sanya, China. Branding across location, dining, and attractions offers a distinct and engaging experience throughout each “city of the sea.”
- NAMING
- POSITIONING
- IDENTITY
- BRAND ARCHITECTURE
- SIGNAGE
- WAYFINDING