From sterile pharmaceutical to apothecary chic. The opportunity was to evolve the AmLactin brand presentation with this in mind: dry skin relief is necessary, but feeling beautiful is equally important. The new package and brand language were created to reinforce the premium quality of the line with a fresh, iconic design. The introduction of the rejuvenated brand quickly captured the interest of customers, the press, and shoppers alike.
- VISUAL LANGUAGE
- CUSTOM FORM
- POINT OF SALE
- GRAPHIC STANDARDS
“Very rarely does product repackaging catch our attention . . . That is until the new AmLactin bottles showed up in our office. We're calling it the product makeover of the year.”