Sara Lee Corporation’s branching out, from predominantly meat-product brands, necessitated an umbrella identity. The modern sensibility of their new identity—Hillshire Brands—pays homage to Hillshire Farm while communicating innovation and delivering the pride and humility that is at the heart of the company.
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“After a successful rebrand, new interests was taken in Hillshire Brands; the company merged with Tyson Foods in August 2014.”