HALLMARK

Hallmark was already known for special occasion “Hallmark moments;” the idea was to reach a new generation of shoppers, becoming the go-to brand for everyday life. Bolstering a rich brand language developed by the Hallmark team, we created a new, flexible framework for packaging. It appeals to multi-generational consumers throughout the seasons of the calendar and across many business segments and product offerings.

  • MESSAGING
  • VISUAL LANGUAGE
  • PACKAGING SYSTEM

Duffy embraced and advocated the work our design studio had done. They applied it to packaging in a fresh, clear, recognizable way. They encouraged us to simplify, clarify, and streamline in ways we could not have done ourselves.

Lisa Macpherson
SVP Marketing, Hallmark