An unchained, chain of goodness, that’s Blue Plate Company. Two owners who understood that communities are a bit more communal when good food is just around the corner founded 8 unique restaurants in the neighborhoods of the Twin Cities. Thankful for the patronage from loyal customers and the neighborhoods they serve, “Blue Plate Gives” was established so neighbors can vote for the charity they support with proceeds of their dining bill.
Duffy created the new Blue Plate identity and activated it through an Internet of Things (IOT) device called the Fuel Good Machine. Simply drop your Blue Plate chip in the machine and the charity with the most chips is given the Blue Plate donation for the month. A real a win, win outcome that tastes good.
- BRAND LANGUAGE
- EVENT IDEATION
- IOT TECHNOLOGY
- SOCIAL COMMUNITY MANAGEMENT